ENTREPRENEURSHIP

Detailed explanation-1: -"Export selling” involves tailoring various elements of the marketing mix to global market requirements. Research has shown that exporting is essentially a developmental process that can be divided into several stages.

Detailed explanation-2: -"Export selling” involves tailoring various elements of the marketing mix to global market requirements. The export marketer takes the domestic product “as is” and sells it to international customers.

Detailed explanation-3: -The key elements of marketing mix (product, price, promotion, and channels of distribution) are all the same as in the home market. Only the place or distribution is adjusted in export selling.

Detailed explanation-4: -The terms “export selling” and"export marketing” are interchangeable. “Export selling” involves tailoringvarious elements of the marketing mix to global market requirements. Export marketing requires an understanding ofthe target market environment.

Detailed explanation-5: -Export marketing is a systematic process of developing and distributing goods and services in overseas markets. The export marketing manager needs to undertake various marketing activities, such as marketing research, product design, branding, packaging, pricing, promotion etc.