ENTREPRENEURSHIP

Detailed explanation-1: -A marketing plan is part of a business plan, which describes all of the important aspects of a business, such as its goals, values, mission statement, budget, and strategies.

Detailed explanation-2: -The marketing strategy portion of your business plan presents the approach you plan to take to provide products or services to your customers. It explains, at a high level, what you are going to do to get your customers to buy in the desired quantities.

Detailed explanation-3: -It includes SMART marketing goals, deadlines, action steps, long-term objectives, target audiences, core marketing messages, and metrics. The plan is detailed, yet scannable. By the end of it, one can walk away with a strong understanding of the organization’s strategic direction for their upcoming marketing efforts.

Detailed explanation-4: -Summary/Overview A brief, but focused statement (a few sentences or paragraphs) stating why the business will be successful. This is the most important piece of a Business Plan because it brings everything together.