ENTREPRENEURSHIP

ENTREPRENEURSHIP AND THE GLOBAL ECONOMY

GLOBALIZATION AND ENTREPRENEURSHIP

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Bait and switch advertising
A
fishing equipment
B
electrical light switches
C
heavily inflated goods without stock or supply of goods
D
Advertising one product (the “bait") at a very attractive price, then informing the customer that the advertised product is either unavailable or of poor quality, convincing the customer to purchase a different, more expensive product.
Explanation: 

Detailed explanation-1: -A “bait and switch” is a scam to mislead buyers, whereby a seller advertises an appealing but ingenuine offer to sell a product or service that the seller does not actually intend to sell. Instead, the seller offers a sub-par, defective, or unwanted alternative.

Detailed explanation-2: -advertising an item at an unrealistically low price as ‘bait’ to lure customers to a store or selling place and then attempting to steer them to a higher-priced item.

Detailed explanation-3: -Bait-and-switch advertising is a deceptive pricing technique that involves promoting a product at a surprisingly low price. However, when consumers contact a store to purchase it, they’re told that this item is no longer available.

Detailed explanation-4: -The tablet or other advertised product is out of stock, but the customer is informed that other, similar options are available – for a higher price. For instance, the vendor may try and sell the customer a much smaller tablet that is inferior in every aspect to the one advertised at $100.

There is 1 question to complete.