ENTREPRENEURSHIP

Detailed explanation-1: -False; the executive summary may be short, but it is very important because in some cases, it is the only part of the marketing plan that people will take the time to read.

Detailed explanation-2: -A marketing plan includes several elements like-market research, planning of the promotion tactics, competitors, budget of the plan, goals, and objectives of the plan, and many such elements. Out of these, the collaborators are the least important part of the marketing plan.

Detailed explanation-3: -The executive summary is the part of your marketing strategy that outlines the most important findings from your research. It is a summary of the entire marketing strategy. It offers a high-level overview of your overall brand objectives, marketing goals and marketing activities.

Detailed explanation-4: -An executive summary for a marketing plan is a one-to-two-page document that provides an overview of an organization’s promotional strategy.

Detailed explanation-5: -Situation Analysis It is the most important step in creating a marketing plan, as it would influence every other step therein. When doing your situation analysis, you’d need to define what your brand is about, your product/services, your unique selling point (is it Convenience, Quality, Pricing or something else?)