ENTREPRENEURSHIP

INNOVATION AND CREATIVITY

INNOVATION IN ENTREPRENEURSHIP

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A company lets customers and partners participate in the creation of new product and services. This is a perfect example of
A
innovation
B
disruptive innovation
C
incremental innovation
D
open innovation
Explanation: 

Detailed explanation-1: -Coca-Cola is one of the pioneer companies in the field of innovation back to the Coca-Cola fountain dispenser designed by Raymond Loewy in 1960. Currently, the company is adopting open innovation models on levels between the team and other entrepreneurs from one side and the company and its consumers from the other.

Detailed explanation-2: -Open innovation is the practice of businesses and organizations sourcing ideas from external sources as well as internal ones. This means sharing knowledge and information about problems and looking to people outside the business for solutions and suggestions.

Detailed explanation-3: -An open innovation model is the Freestyle dispenser machine. It allows users worldwide to mix their flavors. It helps them to suggest a new flavor for Coca-Cola products.

Detailed explanation-4: -Sustaining, or incremental innovation. Breakthrough innovation. Disruptive innovation. Basic research. 07-Nov-2022

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