ENTREPRENEURSHIP

INNOVATION AND CREATIVITY

MANAGING INNOVATION

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The third stage of Lewin’s Change Management Model is ____
A
change
B
freezing
C
refreezing
D
unchange
Explanation: 

Detailed explanation-1: -The purpose of the final step-refreezing-is to sustain the change you’ve enacted. The goal is for the people involved to consider this new state as the new status-quo, so they no longer resist forces that are trying to implement the change.

Detailed explanation-2: -Lewin developed a model in the 1940s, which is regarded as a cornerstone for understanding organisational change. He saw this as a three-stage process, which he likened to melting a block of ice, and refreezing it in a different shape. The three stages are Unfreeze, Change and Refreeze.

Detailed explanation-3: -First you must melt the ice to make it amenable to change (unfreeze). Then you must mold the iced water into the shape you want (change). Finally, you must solidify the new shape (refreeze).

Detailed explanation-4: -The name of the model comes from the idea that an ice block can’t be forced into a new shape without breaking. Instead, to achieve a transformation from one shape to another, it must first be melted (unfreeze), poured into a new mold (change) and then frozen again in the new shape (refreeze).

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