INNOVATION AND CREATIVITY
TYPES OF INNOVATION
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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no one want to buy the product
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the product not around but people want to buy it
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the product is around but people dont want to buy it
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None of the above
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Detailed explanation-1: -With Zero-Segment Marketing, rather than assigning a specific offer to a specific segment, marketers assign decision criteria to each offer that are shared and consistent across all channels.
Detailed explanation-2: -Cater to different customer groups Without product segmentation, you’ll either be offering customers less than they need, or more than they need. While more features isn’t necessarily a problem, you don’t want customers feeling as though they’re paying too much extra for something they don’t need.
Detailed explanation-3: -Low-cost personal copiers appeared from a Japanese company to the U.S. industry as a Segment Zero of the industry. Another example is the compact segment of the car industry in the ‘70s. And as we look around, the Internet is a major conveyance of the Segment Zero phenomenon in all kinds of different areas.
Detailed explanation-4: -Demographic, psychographic, geographic, and behavioral are the four pillars of market segmentation, but consider using these four extra types to enhance your marketing efforts.