INNOVATION AND CREATIVITY
TYPES OF INNOVATION
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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adopt innovation slightly before average member of social system
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approach innovation with skeptical air and many not adopt innovation until they feel pressure
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Either A or B
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None of the above
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Detailed explanation-1: -Late Majority-These people are skeptical of change, and will only adopt an innovation after it has been tried by the majority. Strategies to appeal to this population include information on how many other people have tried the innovation and have adopted it successfully.
Detailed explanation-2: -The late majority are followers or skeptics who will buy in only once a new technology has been proven and widely accepted and will be able to base their decision to adopt on known costs and benefits rather than uncertainties.
Detailed explanation-3: -the large, conservative group in a community slower than all except the ‘laggards’ to adopt a new product. See: Diffusion of Innovation Early Adopters Early Majority Innovators Laggards.
Detailed explanation-4: -Knowledge. The first step in the diffusion of innovation is knowledge. Persuasion. Persuasion is the point at which the prospective adopter is open to the idea of purchase. Decision. Eventually the would-be adopter must make a decision. Implementation. Confirmation. 19-Jun-2018