ENTREPRENEURSHIP

Detailed explanation-1: -Non-Paid form-publicity is a non-paid form of promotion. All of the media coverage is organic. Media-driven-publicity relies on media channels that provide a zealous shock to the accorded data by publicizing it. It is a tool that entirely depends on the media.

Detailed explanation-2: -Publicity is considered an important promotional tool. This free placement of message in the media creates public awareness and attention around a brand that develops brand image, stimulates demand, and assists sales efforts.

Detailed explanation-3: -Publicity is, in effect, free advertising. Typical examples include feature stories and product or service announcements that are published in either print or broadcast media.

Detailed explanation-4: -ADVERTISEMENTS: Publicity is also a way of mass communication. It is not a paid form of mass communication that involves getting favourable response of buyers by placing commercially significant news in mass media. Publicity is not paid for by the organisation.

Detailed explanation-5: -Publicity is an unpaid form of promotion. Publicity generally takes place when favourable news is presented in the mass media about a product or service.