ENTREPRENEURSHIP

Detailed explanation-1: -There are five psychographic segmentation variables on the basis of which homogeneous segments can be prepared for proper research – Personality, Lifestyle, Social Status, AIO (Activities, Interests, Opinions), and Attitudes.

Detailed explanation-2: -Psychographic examples include grouping customers based on social status, interests, and opinions. For instance, an auto manufacturer might use psychographic segmentation to learn what its customers care about to create products and marketing campaigns geared toward those individuals.

Detailed explanation-3: -When marketers sort customers psychographically, they divide them by lifestyle habits. Likeable traits are the positive aspects of their personalities-thus, a portion of another psychographic segmentation element. Level of education is a characteristic of demographic segmentation.

Detailed explanation-4: -Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests, and lifestyle choices. Psychographics in marketing focus on understanding the consumer’s emotions and values, so you can market more accurately.