ENTREPRENEURSHIP

INTRODUCTION TO ENTREPRENEURSHIP

DEFINITION OF ENTREPRENEURSHIP

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
At what stage of marketing effort does an entrepreneur concentrate on targeting a new market of buyers and taking market share from competitors by price or relaunching the product?
A
Introduction
B
Growth
C
Maturity
D
Decline
Explanation: 

Detailed explanation-1: -The introduction stage happens when a product is launched in the marketplace. This is when marketing teams begin building product awareness and targeting potential customers.

Detailed explanation-2: -In the introduction stage, for example, your marketing efforts will likely be focused on building brand and product awareness, as well as establishing and connecting with a target market.

Detailed explanation-3: -The introduction stage of the product life cycle is the most critical and challenging. Marketing is focused mainly on building product awareness to encourage consumers to try and ultimately buy the product.

Detailed explanation-4: -According to the writers at CXL, the primary marketing goal during the introduction stage of the advertising cycle is to create awareness. Marketing campaigns at this time should move quickly to propel the product into the growth stage.

Detailed explanation-5: -Conduct market research. Profile your target markets. Identify your unique selling proposition (USP) Develop your business brand. Choose your marketing avenues. Set your goals and budget. Nurture your loyal customers. Monitor and review.

There is 1 question to complete.