ENTREPRENEURSHIP

Detailed explanation-1: -Psychographic market segmentation is one of the most effective segmentation methods other than demographic segmentation, geographic segmentation, and behavioral segmentation. Examples of such traits are social status, daily activities, food habits, and opinions of certain subjects.

Detailed explanation-2: -What is psychographics? Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests, and lifestyle choices.

Detailed explanation-3: -The LifeStyle Example Lifestyle segmentation is a type of psychographic segmentation that includes collecting insights about potential customers’ habits and preferences. Lifestyle is what people value and how they choose to spend their money.