ENTREPRENEURSHIP

Detailed explanation-1: -Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.

Detailed explanation-2: -Dictionary.com defines marketing as “The action or business of promoting and selling products or services.” In simple words, marketing is the process of attracting potential customers and clients to a product or service.

Detailed explanation-3: -Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it.

Detailed explanation-4: -Word-of-mouth marketing (or WOM marketing) is when a consumer’s interest in a company’s product or service is reflected in their daily dialogues. Essentially, it is free advertising triggered by customer experiences-and usually, something that goes beyond what they expected.

Detailed explanation-5: -As Philip Kotler explains in his book Marketing Management, “Marketing is an administrative and social process through which individuals and groups obtain what they need and desire by the generation, offering and exchange of valuable products with their equals”.