Monica lives in a modest house in an area that has access to recreational pursuits. She enjoys jogging and other outdoor activities. Which target market methodology would marketers evaluate when looking at Monicas lifestyle?

DEFINITION OF ENTREPRENEURSHIP

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Monica lives in a modest house in an area that has access to recreational pursuits. She enjoys jogging and other outdoor activities. Which target market methodology would marketers evaluate when looking at Monica’s lifestyle?

A	Demographics
B	Geographics
C	Psychographics
D	Behaviorist

Explanation:

Detailed explanation-1: -The psychographics of your target market are those personality traits and attitudes that your consumers base their buying decisions on. You can find this information by collecting website traffic data and/or visitor feedback (communication), or alternatively use focus groups or market research.

Detailed explanation-2: -Demographic, psychographic, geographic, and behavioral are the four pillars of market segmentation, but consider using these four extra types to enhance your marketing efforts.

Detailed explanation-3: -Market segmentation can help you to divide your customer base into groups of people with similar desires. This means that you can tune your product, services and marketing strategy to meet each segment’s specific requirements.

There is 1 question to complete.

INTRODUCTION TO ENTREPRENEURSHIP

DEFINITION OF ENTREPRENEURSHIP