ENTREPRENEURSHIP

Detailed explanation-1: -Demographic segmentation is defined as a market segmentation method based on variables such as age, gender, income, etc. This segmentation helps organizations understand consumer behavior accurately that in turn, helps them perform better.

Detailed explanation-2: -Segmentation variables refer to the factors marketers use to categorize their audience into different groups. The 4 main types of segmentation variables include demographic, geographic, psychographic, and behavioral traits.

Detailed explanation-3: -Demographic segmentation divides your market into groups that share similar characteristics (think census data like age, gender, marital status, income, occupation, ethnicity, education levels, and household sizes).

Detailed explanation-4: -Age. Age is the most basic variable of them all, albeit the most important because consumer preferences continually change with age. Gender. Income and occupation. Ethnicity and religion. Family structure.