ENTREPRENEURSHIP

Detailed explanation-1: -Word-of-mouth recommendations help brands build trust with new customers more effectively than traditional advertising because the recommendations come from a trusted friend.

Detailed explanation-2: -Word-of-mouth marketing (WOM marketing) happens when consumers talk about a company’s product or service to their friends, family, and to others with whom they have close relationships.

Detailed explanation-3: -Word of mouth definition: Influencing and encouraging organic discussions about a brand, organization, resource, or event. To put it most simply, word of mouth marketers and advertisers seek to create something worth talking about and then actively encourage people to talk about it.

Detailed explanation-4: -With that said, there are five basic steps that all word of mouth marketing campaigns share-the Five Ts of word of mouth marketing: Talkers, Topics, Tools, Taking Part, and Tracking. Learn to identify these, and you’ll be able to implement WOM in all of your marketing programs.