ENTREPRENEURSHIP

INTRODUCTION TO ENTREPRENEURSHIP

DEFINITION OF ENTREPRENEURSHIP

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Sorting customers by their physical and social characteristics is called ____ segmentation.
A
behavioral
B
statistical
C
psychographic
D
demographic
Explanation: 

Detailed explanation-1: -Demographic. Sorting customers by their physical and social characteristics is called demographic segmentation. Psychographic and behavioral segmentation are about sorting customers by their lifestyles and responses.

Detailed explanation-2: -Demographic segmentation divides the consumer market into smaller categories based on common demographic factors. These smaller segments help companies understand their prospective markets better, allowing them to utilize their resources and time more efficiently.

Detailed explanation-3: -Demographic segmentation refers to segmenting an audience according to demographic factors like age, race, gender, family size, income, or education. Psychographic segmentation is a method used to segment customers by their personality traits, attitudes, interests, values, and other lifestyle factors.

Detailed explanation-4: -Get started. Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics including personality, lifestyle, social status, activities, interests, opinions, and attitudes.

There is 1 question to complete.