INTRODUCTION TO ENTREPRENEURSHIP
DEFINITION OF ENTREPRENEURSHIP
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Marketing tools are used to increase awareness of a site and potentially boost traffic
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Information is sent to only those people who have expressed at one time or other an interest in receiving the message from the advertiser
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Method used by online firms to communicate with the consumers and to create strong brand expectation
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Method include special events such as grand opening, press coference and publications,
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Detailed explanation-1: -Online Marketing. Communication (OMC) refers to as a communication an interaction between a company or. brand and its customers using digital channels and information technology.
Detailed explanation-2: -Marketing communications (also known as marcom) is the messages and media that marketers use to communicate with target markets. Examples of marketing communications include traditional advertising, direct marketing, social marketing, presentations and sponsorships.
Detailed explanation-3: -Direct marketing is defined as “the communication (by whatever means) of any advertising or marketing material which is directed to particular individuals".
Detailed explanation-4: -Permission marketing refers to a form of advertising where the intended audience is given the choice of opting in to receive promotional messages.