INTRODUCTION TO ENTREPRENEURSHIP
DEFINITION OF ENTREPRENEURSHIP
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Question
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What is the process of dividing a market into groups of people who have the same product needs?
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Market
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Market Segmentation
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Target market
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Concentrated Marketing Strategy
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Explanation:
Detailed explanation-1: -Market segmentation is the process of dividing a broad population into subgroups according to certain shared factors. These groups may have common demographics (age, gender, etc.), geographic location, attitudes, behaviors, or a combination of similar characteristics. A consumer may belong to multiple market segments.
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