ENTREPRENEURSHIP

Detailed explanation-1: -Barnum, in full Phineas Taylor Barnum, (born July 5, 1810, Bethel, Connecticut, U.S.-died April 7, 1891, Bridgeport, Connecticut), American showman who employed sensational forms of presentation and publicity to popularize such amusements as the public museum, the musical concert, and the three-ring circus.

Detailed explanation-2: -He opened the very successful Barnum’s American Museum (1842 to 1865), featuring thousands of exhibits, including the world’s first aquarium. He cleaned up and modernized the American theater–previously avoided by polite society as a “den of evil.” He invented beauty contests and baby contests.

Detailed explanation-3: -While P.T. Barnum is known for his circus which started in 1871, his career in entertainment launched 30 years earlier. In 1842, Barnum bought John Scudder’s American Museum in New York City and transformed it into a carnival.

Detailed explanation-4: -Phineas Barnum was a pioneer of publicity-induced methods-the founder of Public Relations. Publicity-induced methods, commonly termed as publicity stunts, are ways to get the public’s attention on the message you are trying to convey. One of the stunts that Barnum orchestrated are pseudo-events of media events.