ENTREPRENEURSHIP

Detailed explanation-1: -A strategic marketing approach and process that is intended to define the specific customer of the product. Niche Entrepreneurial Marketing. An entrepreneurial marketing strategy designed primarily to divide the market into small segments with distinct needs, characteristics or behavior.

Detailed explanation-2: -It involves finding out why customers would buy from you, dividing the market into segments according to demographics and other characteristics, and then finding the most profitable segments to include in your target market. It affords a more effective marketing mix that maximizes your reach and profits.

Detailed explanation-3: -Market segmentation is a marketing strategy that divides consumer’s interests, demographics and behavior into different groups to better market to specific needs.