INTRODUCTION TO ENTREPRENEURSHIP
ENTREPRENEURIAL PROCESS
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A/An ____ is a small, specialized market.
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profit center
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opportunity
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mass market
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niche
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Explanation:
Detailed explanation-1: -A business niche is a specialized or focused area of a broader market that businesses can serve to differentiate themselves from the competition. Business owners should find a niche with underserved or unmet needs in their industry.
Detailed explanation-2: -What is niche marketing? Niche marketing is a method of learning as much as possible about a target market and using that information to attract a certain type of customer. Niche marketing usually focuses on attracting customers who are left out by mainstream products and need a unique solution to a problem.
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