INTRODUCTION TO ENTREPRENEURSHIP
ENTREPRENEURIAL PROCESS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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An entrepreneurial marketing strategy designed primarily to divide the market into small segments with distinct needs, characteristics or behavior.
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Geographic Segmentation
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Market Identification
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Market Segmentation
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Niche Entrepreneurial Marketing.
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Explanation:
Detailed explanation-1: -Niche Entrepreneurial Marketing. An entrepreneurial marketing strategy designed primarily to divide the market into small segments with distinct needs, characteristics or behavior.
Detailed explanation-2: -Niche marketing (also called concentrated marketing) is a strategy that targets only one or a few very defined and specific segments of the consumer population.
Detailed explanation-3: -Market segmentation is the process of dividing a broad population into subgroups according to certain shared factors. These groups may have common demographics (age, gender, etc.), geographic location, attitudes, behaviors, or a combination of similar characteristics. A consumer may belong to multiple market segments.
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