INTRODUCTION TO ENTREPRENEURSHIP
ENTREPRENEURIAL PROCESS
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Question
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Commonly used by the entrepreneur in gathering the required data about the buying behavior of the consumers.
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Research instrument
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Survey Questionnaire
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Personal Interview
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Focus Group Discussion
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Explanation:
Detailed explanation-1: -The subject being studied by the entrepreneur is the consumers and their buying behavior. Hence the data that come directly from the subject are considered primary data.-are data previously gathered by another researcher for other purposes and now exist on other sources.
Detailed explanation-2: -Some typical forms of promotion are advertising, social media, public relations, direct mail, sales promotions, and personal selling. Advertising is a form of mass communication that allows companies to reach a broad audience through TV, radio, newspaper, Internet, magazines, and outdoor ads.
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