INTRODUCTION TO ENTREPRENEURSHIP
ENTREPRENEURIAL PROCESS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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From the Business Plan video, what does the Marketing and Sales Strategy section of an entrepreneur’s business plan contain?
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A summary of the other parts of the business plan
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Describes who you are, what you plan to sell, why, and to whom.
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Demonstrates that you understand your target market, why people will buy what you plan to sell and detail how you plan to sell to them
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Discusses your management team and personnel, your credentials, and who you plan to recruit.
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Explanation:
Detailed explanation-1: -The executive summary will contain the key findings of the market research, the company’s objectives, marketing goals, an overview of the marketing trends, the description of the product or service being marketed, information on the target market, and how to financially plan for the marketing plan.
Detailed explanation-2: -Describe your product/service and target market. You’ll detail topics such as: Your product/service’s traits and features. Your target market and ideal customer. How your product/service benefits that target market/ideal customer.
There is 1 question to complete.