INTRODUCTION TO ENTREPRENEURSHIP
ENTREPRENEURIAL PROCESS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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It is a complete management system whereby customer satisfaction generated through quality products and services is the determining factor in the survival of an organization. The above statement refers to ____
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Ho (1995)
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Gehani (1993)
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Goh & Ridgway (1994)
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Stebbing & Pangelly (1994)
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Explanation:
Detailed explanation-1: -Total Quality Management (TQM) is a management framework based on the belief that an organization can build long-term success by having all its members–from low-level workers to its highest-ranking executives–focus on improving quality and, thus, delivering customer satisfaction.
Detailed explanation-2: -What is After Sales Service ? After sales service refers to various processes which make sure customers are satisfied with the products and services of the organization. The needs and demands of the customers must be fulfilled for them to spread a positive word of mouth.
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