INTRODUCTION TO ENTREPRENEURSHIP
ENTREPRENEURIAL PROCESS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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It is conducted by an entrepreneur with the assistance of a moderator to gather the views of selected consumers on certain issues relative to their buying behavior.
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Focus Group Discussion
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Research instrument
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Survey Questionnaire
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Personal Interview
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Explanation:
Detailed explanation-1: -The subject being studied by the entrepreneur is the consumers and their buying behavior. Hence the data that come directly from the subject are considered primary data.-are data previously gathered by another researcher for other purposes and now exist on other sources.
Detailed explanation-2: -Niche Entrepreneurial Marketing. A stage in market identification process that aims to determine the set of buyers with common needs and characteristics. The number of segments to serve determines the appropriate entrepreneurial marketing strategy to use. In marketing, this is the act of occupying a certain place.
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