ENTREPRENEURSHIP

Detailed explanation-1: -In marketing mix, the term promotion refers to the mode of conveying the presence and attributes of the product to the target consumers. Through promotions, the business communicates to the target consumers the pertinent information about the product including its benefits, price, and position in the market.

Detailed explanation-2: -product. refers to the tangible goods or intangible services offered by the business to the target consumers. place. simply refers to the place where the target consumers are.

Detailed explanation-3: -Market Positioning Definition Market positioning involves “arranging for a product to occupy a clear, distinctive and desirable place relative to competing products in the minds of target consumers".