INTRODUCTION TO ENTREPRENEURSHIP
ENTREPRENEURIAL PROCESS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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It refers to the process of arranging a product to occupy a clear, distinct, and desirable place in relation to other competing products in the mindset of target consumers.
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Market Targeting
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Market Positioning
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Market Segment Selection
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Market Identification
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Explanation:
Detailed explanation-1: -Positioning: refers to an overall strategy that “aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer".
Detailed explanation-2: -Niche Entrepreneurial Marketing. A stage in market identification process that aims to determine the set of buyers with common needs and characteristics. The number of segments to serve determines the appropriate entrepreneurial marketing strategy to use. In marketing, this is the act of occupying a certain place.
Detailed explanation-3: -In marketing mix, the term promotion refers to the mode of conveying the presence and attributes of the product to the target consumers.
There is 1 question to complete.