INTRODUCTION TO ENTREPRENEURSHIP
ENTREPRENEURIAL PROCESS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Opportunities that are created when situations ‘ought to be’ a specific way but the reality is different are called
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the unexpected or unanticipated situations
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incongruous or inconsistent occurrences
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the process need opportunities
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changes in industry and market structure
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Explanation:
Detailed explanation-1: -An incongruity is a discrepancy, a dissonance, between what is and what ‘ought’ to be, or between what is and what everybody assumes it to be. We may not understand the reason for it; indeed, we often cannot gure it out. Still, an incongruity is a symptom of an opportunity to innovate.
Detailed explanation-2: -THE INCONGRUITY Incongruity is a dissonance between what is and what it is supposed to be. It can be a great source of innovative ideas as it compares what is and what everybody else assumes it to be. Of all incongruities, the dissonance between perceived and actual customers’ expectations is maybe the most common one.
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