INTRODUCTION TO ENTREPRENEURSHIP
ENTREPRENEURIAL PROCESS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The entrepreneur conducting the study has face-to-face interaction with the consumers who are the respondents of the study.
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Focus Group Discussion
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Personal Interview
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Research instrument
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Survey Questionnaire
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Explanation:
Detailed explanation-1: -Studying consumer behavior is important because it helps marketers understand what influences consumers’ buying decisions. By understanding how consumers decide on a product, they can fill in the gap in the market and identify the products that are needed and the products that are obsolete.
There is 1 question to complete.