INTRODUCTION TO ENTREPRENEURSHIP
ENTREPRENEURIAL PROCESS
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Secondary Data
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Research
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Detailed explanation-1: -Surveys are useful tools for gathering information to improve your business practices. This guide explains how to select and implement the appropriate type of survey for your needs. Surveys provide businesses with feedback and information about customers’ and employees’ wants and needs.
Detailed explanation-2: -Market research (or marketing research) is any set of techniques used to gather information and better understand a company’s target market.
Detailed explanation-3: -Niche Entrepreneurial Marketing. A stage in market identification process that aims to determine the set of buyers with common needs and characteristics. The number of segments to serve determines the appropriate entrepreneurial marketing strategy to use. In marketing, this is the act of occupying a certain place.