INTRODUCTION TO ENTREPRENEURSHIP
ENTREPRENEURIAL PROCESS
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which characteristic is descriptive of a meaningful company objective?
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Measurable
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Vague
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General
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Unlimited
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Explanation:
Detailed explanation-1: -Can any brand name be selected and used by a business? No, the name must be legally available for use. One way a national business chain can make sure that customers will remember its name is to develop what kind of brand name? One that is easy to read and pronounce.
Detailed explanation-2: -Defined in two dimensions: market perceived quality and performance quality. Consumer perception of a product’s quality often has more to do with market perceived quality than performance quality.
There is 1 question to complete.