ENTREPRENEURSHIP

Detailed explanation-1: -A hair care company cannot afford to spend millions of dollars on research for the new, inexpensive shampoo it is developing, so the company must choose a less expensive form of research. This is an example of how pricing affects which of the following elements of the marketing mix: Product.

Detailed explanation-2: -Lowering prices is one of the most common strategies that companies use to increase market share for a product. If their competitors also lower their prices, a price war begins. Price wars are most common in industries where there is both heavy competition and several comparable products.

Detailed explanation-3: -A penetration pricing strategy prioritizes market share over profits for a given time period. The goal is to generate demand, rapidly build a customer base, and maximize brand loyalty in a short time. Penetration pricing is when businesses introduce a low price for their new product or service.

Detailed explanation-4: -Planned obsolescence describes a strategy of deliberately ensuring that the current version of a given product will become out of date or useless within a known time period. This proactive move guarantees that consumers will seek replacements in the future, thus bolstering demand.

Detailed explanation-5: -Competition-Based Pricing Strategy Competition-based pricing is also known as competitive pricing or competitor-based pricing. This pricing strategy focuses on the existing market rate (or going rate) for a company’s product or service; it doesn’t take into account the cost of their product or consumer demand.