ENTREPRENEURSHIP

Detailed explanation-1: -Definition. A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers.

Detailed explanation-2: -A unique selling proposition (USP) is the one thing that makes your business better than the competition. It’s a specific and clear benefit that makes your business stand out when compared to other businesses in your market.

Detailed explanation-3: -A unique selling proposition is an attribute of your product or brand that. relates only to your pricing strategy. separates your business from competitors.

Detailed explanation-4: -A unique selling point (USP), also called a unique selling proposition, is a marketing statement that differentiates a product or brand from its competitors.

Detailed explanation-5: -A USP is an attractive feature or characteristic of a brand that differentiates it from similar alternatives. In a modern marketplace cluttered with so many choices with similar benefits, you want your brand to stand out from the rest. It becomes more memorable and can have a competitive advantage over alternatives.