INTRODUCTION TO ENTREPRENEURSHIP
IMPORTANCE OF ENTREPRENEURSHIP IN ECONOMIC DEVELOPMENT
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 Question 
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 According to the textbook, many investors and others who read business plans look first at the executive summary and then go directly to the ____ section of the business plan to make their preliminary assessment. 
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  operations plan 
 
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  marketing plan 
 
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  industry analysis 
 
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  product (or service) design and development plan 
 
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  management team and company structure 
 
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 Explanation: 
Detailed explanation-1: -1. Executive Summary. Your executive summary should appear first in your business plan. It should summarize what you expect your business to accomplish.
Detailed explanation-2: -An executive summary is a brief, positive synopsis of the business and goes at the beginning of your business plan. An executive summary is normally about one to two pages long, contains two-sentence overviews of each section within the plan, and covers the most important information about the business.
Detailed explanation-3: -1. Executive Summary. The first section should be a concise overview of your business plan.
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