ENTREPRENEURSHIP

Detailed explanation-1: -According to American Marketing Association “advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor". Advertising is used for communicating business information to the present and prospective customers.

Detailed explanation-2: -Advertising presents or promotes the product to the target audience through a variety of media such as TV, radio, cinema, online and magazines to encourage them to buy.

Detailed explanation-3: -Advertising is a technique of driving public attention towards a product or service, through paid network. The set of activities that spread a word about the product, brand or service is known as promotion.

Detailed explanation-4: -ad agencies, working with non-profit organizations, create public service advertisements, also known as public service announcements or PSAs, designed to persuade consumers to engage in behaviors that actively promote healthy behaviors or good citizenship.