INTRODUCTION TO ENTREPRENEURSHIP
IMPORTANCE OF ENTREPRENEURSHIP IN ECONOMIC DEVELOPMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Attitudes, Interest and Variables
|
|
|
Actual, Internet and Variables
|
|
|
Attitude, Internet and Variables
|
|
|
None of the above
|
Detailed explanation-1: -Activities, Interests, and Opinions (AIO) are a person’s characteristics used by market researchers to construct the individual’s psychographic profile in their research.
Detailed explanation-2: -AIO or Activities, Interests and Opinions are parameters based on which customers are grouped under psychographic segmentation. AIO facilitates in understanding the attitudes, motives, needs and perception regarding a product or a brand based on the customer’s activities, interests and opinions.
Detailed explanation-3: -There are five psychographic segmentation variables on the basis of which homogeneous segments can be prepared for proper research – Personality, Lifestyle, Social Status, AIO (Activities, Interests, Opinions), and Attitudes.
Detailed explanation-4: -Understanding consumer drivers. First, you can use AIOs to understand what drives consumers, and what their needs are. Segmenting your audience. Identifying new opportunities. Competitive analysis. Surveys and questionnaires. 27-Sept-2022