ENTREPRENEURSHIP

Detailed explanation-1: -According to the American Marketing Association, a brand is a ‘name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition’.

Detailed explanation-2: -Brand definition “A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association).

Detailed explanation-3: -A brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name, its qualities and personality.

Detailed explanation-4: -A trademark can be any word, phrase, symbol, design, or a combination of these things that identifies your goods or services. It’s how customers recognize you in the marketplace and distinguish you from your competitors. The word “trademark” can refer to both trademarks and service marks.

Detailed explanation-5: -A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company which owns the idea or image. This helps the consumer to differentiate the brand from those of competitors.