INTRODUCTION TO ENTREPRENEURSHIP
IMPORTANCE OF ENTREPRENEURSHIP IN ECONOMIC DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The promotional message reaches a larger group of people
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They can select and reach qualified prospects
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Direct advertising is less expensive than other forms of promotion
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It reduces the need to include other elements in the promotional mix
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Detailed explanation-1: -Direct marketers can use a number of channels for reaching prospects and customers. ADVERTISEMENTS: These include face-to-face selling, direct-mail, catalogue marketing, telemarketing, TV and other direct response media, Kiosk marketing and on-line marketing.
Detailed explanation-2: -Direct marketing largely relies on the individual distribution of a sales pitch to their consumers and potential customers, personally. Door-to-door salesmen, promotional telephone calls, SMS, emails, kiosks, hand-out brochures and coupons are among the more popular methods used in direct marketing.
Detailed explanation-3: -In a pull marketing strategy, a firm markets its product directly to consumers. The consumers then seek out the products to purchase.