ENTREPRENEURSHIP

Detailed explanation-1: -A glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly valued concepts and beliefs that it carries conviction without supporting information or reason. Such highly valued concepts attract general approval and acclaim.

Detailed explanation-2: -A glittering generality is a propaganda statement that is designed to connect with audience members by speaking to the beliefs and/or values that are dear to them. The intent of this kind of statement is to create a favorable impression in the minds of message recipients.

Detailed explanation-3: -A glittering generality is a vague word or phrase that’s used to evoke positive feelings rather than to convey information. These terms are also known as glowing generalities, empty vessels, virtue words, or loaded words (or loaded phrases).

Detailed explanation-4: -Testimonial propaganda is a tactic used to sway people’s ideas without allowing them to properly consider the evidence when a celebrity or another person backs a certain ideology or product. This type of propaganda often attempts to persuade the target audience by using reputable or well-known individuals.