ENTREPRENEURSHIP

INTRODUCTION TO ENTREPRENEURSHIP

IMPORTANCE OF ENTREPRENEURSHIP IN ECONOMIC DEVELOPMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Jackie is interested in predicting what special events result in higher demand for chocolate candy. She should conduct behavioral segmentation based on
A
occasion response.
B
rate of use.
C
benefits derived.
D
loyalty response.
Explanation: 

Detailed explanation-1: -Behavioral segmentation is a type of marketing strategy that filters and groups potential customers based on shared behavioral patterns. This strategy can offer valuable insights and help organizations develop effective ways to increase customer engagement, satisfaction and sales.

Detailed explanation-2: -Answer and Explanation: The correct answer is c. a florist that targets those who buy the most flowers. This is a correct option because under behavior segmentation the market is divided into various groups on the basis of behavior.

Detailed explanation-3: -When marketers use behavioral segmentation to better reach an audience, they break the audience into types of buyers, such as holiday buyers, buying for a purpose, or bulk buyers.

Detailed explanation-4: -Usage and Purchase Behaviour. Usage and purchase behaviour relates to how customers use a product and how they behave during the decision-making process. Time-Based and Occasion. Benefit Driven. Customer Loyalty.

There is 1 question to complete.