INTRODUCTION TO ENTREPRENEURSHIP
IMPORTANCE OF ENTREPRENEURSHIP IN ECONOMIC DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Liza has always wanted a horse, and she has finally saved enough money to buy one. In marketing terms, Liza is a
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market segment
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resource
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target group
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market
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Explanation:
Detailed explanation-1: -Liza is a market because she not only wants a horse but also has the money to buy one very soon. A resource is an item that is used to produce goods and services. A target group is a particular segment of the market.
Detailed explanation-2: -Five ways to segment markets include demographic, psychographic, behavioral, geographic, and firmographic segmentation.
Detailed explanation-3: -What Is Market Segmentation? Market segmentation is a marketing strategy in which select groups of consumers are identified so that certain products or product lines can be presented to them in a way that appeals to their interests.
There is 1 question to complete.