INTRODUCTION TO ENTREPRENEURSHIP
IMPORTANCE OF ENTREPRENEURSHIP IN ECONOMIC DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Marzetti’s Musical Instruments has determined that it will focus its marketing efforts on senior high-school students. Marzetti’s is engaged in ____ marketing.
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mass
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risky
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target
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industrial
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Explanation:
Detailed explanation-1: -targeting strategy that involves pursuing a large share of a small market segment is referred to as. niche marketing.
Detailed explanation-2: -Market-centric/customer-centric companies focus on customer wants and needs, integrate all the organization’s activities to satisfy these needs (hence the concept of integrated marketing), and believe that achieving long-term goals are a result of satisfying customers and creating a loyal customer base.
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