ENTREPRENEURSHIP

INTRODUCTION TO ENTREPRENEURSHIP

IMPORTANCE OF ENTREPRENEURSHIP IN ECONOMIC DEVELOPMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
One way a national business chain can make sure that customers will remember its name is to develop a brand name that is:
A
Long and complicated
B
Easy to read and pronounce
C
Similar to those used by competitors
D
Associated with a specific period
Explanation: 

Detailed explanation-1: -Can any brand name be selected and used by a business? No, the name must be legally available for use. One way a national business chain can make sure that customers will remember its name is to develop what kind of brand name? One that is easy to read and pronounce.

Detailed explanation-2: -licensed brand-389. * brand-name product for whose name the seller has purchased the right from an organization or individual. * We have become used to companies (and even personalities) selling the rights to put their names on products. These are called licensed brands.

Detailed explanation-3: -The key objective of a small business is to generate profits. However, as the owners are not keen on evaluating and taking up new business opportunities, they have limited profit-making ability.

There is 1 question to complete.