INTRODUCTION TO ENTREPRENEURSHIP
IMPORTANCE OF ENTREPRENEURSHIP IN ECONOMIC DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Procter & Gamble’s decision to offer different types of soaps in a wide range of prices is an example of
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direct marketing.
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geographic segmentation.
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market segmentation.
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industrial marketing.
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Explanation:
Detailed explanation-1: -Diversity marketing. It caters diverse audience by customizing and integrating different marketing strategies.
Detailed explanation-2: -A differentiated marketing strategy is one in which the company decides to provide separate offerings to each different market segment that it targets. It is also called multisegment marketing.
Detailed explanation-3: -Market segmentation is a marketing term that refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action.
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