ENTREPRENEURSHIP

INTRODUCTION TO ENTREPRENEURSHIP

IMPORTANCE OF ENTREPRENEURSHIP IN ECONOMIC DEVELOPMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The same person can be included in more than one
A
religion
B
income level
C
generation
D
target market
Explanation: 

Detailed explanation-1: -Marketers know that the same person can easily fit into more than one target market. However, the same person would have a difficult time being included in more than one religion, income level, or generation.

Detailed explanation-2: -Therefore, multi-segment marketing is the process of dividing a target market into various segments in order to more closely target each segment with a different message or product.

Detailed explanation-3: -Mass marketing (undifferentiated marketing) Segmented marketing (differentiated marketing) Concentrated marketing (niche marketing) Micromarketing.

There is 1 question to complete.