ENTREPRENEURSHIP

Detailed explanation-1: -Market segmentation is the process of dividing a broad population into subgroups according to certain shared factors. These groups may have common demographics (age, gender, etc.), geographic location, attitudes, behaviors, or a combination of similar characteristics. A consumer may belong to multiple market segments.

Detailed explanation-2: -Segment. When the total market is divided, one of its groups is called a market segment. Other words for segment might be share, slice, or subdivision.

Detailed explanation-3: -Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits.

Detailed explanation-4: -Market segmentation is the process of dividing a total market into market groups consisting of people who have relatively similar product needs, there are clusters of needs. The purpose is to design a MM(s) that more precisely matches the needs of individuals in a selected market segment(s).