INTRODUCTION TO ENTREPRENEURSHIP
IMPORTANCE OF ENTREPRENEURSHIP IN ECONOMIC DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What is the difference between a marketing strategy and a marketing plan?
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A marketing strategy tells where a business wants to go and the marketing plan tells how to get there.
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There is no difference between a marketing strategy and a marketing plan.
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A marketing strategy is rather flexible, but a marketing plan should not be revised once it has been created
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A marketing plan is written first and forms the basis of the marketing strategy.
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Explanation:
Detailed explanation-1: -Where the business strategy looks at the business in its entirety, from operations, to staff, to ethos of business, the marketing strategy focuses on the market – your customer. Both potential customer and current customer. So, the question is how do you reach them and retain them.
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