ENTREPRENEURSHIP

INTRODUCTION TO ENTREPRENEURSHIP

IMPORTANCE OF ENTREPRENEURSHIP IN ECONOMIC DEVELOPMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
When Kate selects a name and obtains a web address for her new catering business, she needs to make sure that the name of the business is:
A
Unique and available
B
Catch and copyrighted
C
Specific and patented
D
Abstract and formal
Explanation: 

Detailed explanation-1: -When Kate selects a name and obtains a web address for her new catering business, she needs to make sure that the name of the business has which characteristic? Can any brand name be selected and used by a business? No, the name must be legally available for use.

Detailed explanation-2: -What must happen before one can use someone else’s patent? They must obtain ownership of the patent.

Detailed explanation-3: -Why do businesses want customers to demonstrate brand insistence for them? Customers will bypass other brands because they are brand loyal and will buy only the desired brand.

Detailed explanation-4: -Product service management combines product management and marketing responsibilities into one role. On the one hand, they deal with market research and messaging just like the marketing team. On the other hand, the goal of PSM is to ensure alignment between customer needs, product development, and UX design.

There is 1 question to complete.